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A common sense approach to SEO and beyond

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The topic of SEO is not going away, on the contrary. It comes back like a boomerang to torment uswhetherć. What we hear about subsequent algorithm changes, which are to destabilize the position of our websites (and improve the global quality of search results).

Then, instead of focusing on attracting the user to ourselves, improving the usability of our website, or writing a more interesting article, we browse more blogs, portals, manuals, trainings, books, video and audio tutorials... Ultimately, nothing good comes of it for us.


In this article I would like to draw your attention to common sense. Let's remember that websites are not meant to please search engines, only people who are able to bring us real benefit.

In other words, what is a fad and what is a necessity? What is worth paying at least a little attention to in order to do it right?

Mobile version of the website

Still Until recently a luxury for the rich, and today a standard. Considering, like a lot of people use smartphones these days and how much of them use it for browsing, not can be without it.

Nevertheless, let us be sensible. This does not apply to every industry and every one of us. While waiting for the bus, you can check what your friends have posted on Facebook or new news on news portals. However, nobody is going to order 50 tons of bullion or buy new a $12,000 workstation that way. In other words, let's get the message or offer right for the products and services we offer. We'll do a lot more good by optimizing the sales pitch for certain products for desktops than by spending more hours optimizing the mobile version.

Which does not change the fact that fashion blogs or local news portals without mobile versions currently do not exist.

Categories and Tags

I think anyone who serves clients running sites on WordPressbut once he had a situation where he goes into cockpit, sees about 1200 entries and 5,000 tags, and for dessert, 300 categories.

Be sure to restrain yourself in both the number of tags and categories. Remember that no one can fit 300 items into a menu, and 5000 tags on WordPress is nothing but 5000 more pages that no one visits.

What to do about it? Let's think about how our users are to navigate the site. Simply put, if you are writing about ravioli, the categories will be meat ravioli, cheese ravioli, and ravioli accessories. Too many categories will only cause reluctance from websites recipients. Be sure to always introduce the visitor to our "best The "product", if he's talking about the blog, it's going to be the best, most interesting category we have. It will be simpler for him.


5000 tags is too many, so how to tag?

The easiest way to prevent tags from proliferating like mushrooms is to:

  1. Create tags that can carry value to the user.
  2. Describing each tag in panel WordPress (The very fact that you have to describe it will make you not want to create them as much).
  3. Just use them when necessary, not every entry needs to be tagged.

Descriptions and titles for images

Optimize? Of courseif we have time, and if not? You can leave the topic, but not always. If you're running blogyou repeatedly buy photos From stock photos or downloading from free photo banks, it doesn't make sense.

However, if you create beautiful photographs of local wildlife or buildings, or research extremely rare plants whose images you've never seen anywhere else but an atlas before, do others a favor and sign snapshot with the right title. This will help someone find your photos.

Too long or too short a post, which to choose?

What do we do when a book chapter has come out of a short tutorial? There are several ways:

  1. split a post into parts and create a whole series of posts on a given topic,
  2. leave a substantial entry exhausting the subject

These are obvious pathways resulting from different approaches to optimisation websites, and what's better for us? Since we've come up with a long, substantial post, it's best to work on the introduction, polish it up, present what the article is about, and hide the rest of the post behind a "share" button or share it after confirmation address email, or maybe even send an entry in in the form of PDF right away.

This will not only make the content available to our user, but also bind them to us


Traffic generation, autosufers, fake likes

Does it make sense to generate traffic? If a bot visits your site for 1$ 500 times a day, will it help your users? It's a waste of time to write about this and a waste of time to bother with it.

As far as fake Facebook likes are concerned, it just looks nicer when the page or a little over 100 or 1000 people and there is a higher chance that another person will like it because people are afraid to be first. Which doesn't change the fact that apart from a bigger number of fans we bought for another 1$, they don't make much sense. They are not potential customers, nor anyone who will ever visit our site.

AB testing on the blog?

Interesting topic, is it worth running AB tests on the blog? Of course if we have a spare moment it is worth it, but it is important to first answer the question of what we are testing and what our goal is. In other words, already before When taking tests, we need to know what we want to achieve and why it is important to us.

Let's not hide, if we have poor content on the website, we are visited by 20 people a day, then even if we conduct the best A/B tests under the sun, our target group is too small. Building a mailing list is a process that must take time, it's best to build a solid foundation in the form of an interesting blog, which has a good reputation, is specific and treats the topic solidly. What's true, optimization Signing up for an email list isn't the only thing we can do, but it's worth considering whether the amount of traffic we have is worth optimizing for, or whether it's better to still be concerned with acquiring it.


In conclusion, remember not to succumb to all the news coming from the Internet, but take as a guide common sense and focus on the reader, because he or she may become our customer in the future.


O Karol Trybulski

He started his adventure with creating websites when HTML 3 was fashionable. Now he creates not only websites, but also effectively positions them. Since the end of 2014 he has been managing his own brand InBulb
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