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url redirects vs SEO

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Redirecting is the way to carryover real user like and search engine robots to another address URL than the one they typed in. There are many ways to redirect, however mostly used is type 301. Using 301-yn, we report that website has been moved permanently. Search engine robots interpret this to mean that not only has the page changed location, but all content can be found at the new URL.

We should use 301 redirect when we want to:

  • permanently change your domain to another
  • move content from one category/subpage to another
  • index a subpage
  • change your content management system (CMS) co will in most cases changesę addresses url
  • to redirect the one you no longer need pagesto the current one in order to pass the Page Rank - of course, keeping the theme

It's important to keep in mind that with 301 redirects, search engines take some time to discover and recognize so that all the power websites previous page has been transferred to its successor. The waiting time may be longer if the page is rarely visited by search engine robots. However, after a few days at most Google or other search engine will index the old address and replace it with the new one.

As you know, duplicate content is a huge problem when it comes to the SEO industry. 301 redirects prove to be a very good solution to eliminate it. You should also remember that a good alternative for specific cases is to use canonicalization. You can read more on this topic "Canonicalization for paging„.

How 301 works redirect. Source: moz.com


Redirecting 301 - transmits 90-90% power page to page. They are most commonly stored in the file .htaccess (if you are using an Apache server) located in the root directory of the website. Application examples:

Redirect 301 /old_url.htm http://www.domena.pl/nowy_url.htm

Redirecting a single subpage to a new one (within the page)

Redirect 301 /stary_catalog/ http://www.domena.pl/nowy_katalog/

Redirecting a single directory to a new one (within a page)

Redirect 301 / http://www.nowadomena.pl

Rerouting all the old domains over

RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain.pl
RewriteRule (.*) http://www.domena.pl/$1 [R=301,L]

Redirecting a domain with "without www" on "from www

Redirecting 302 This is a so-called temporary redirect. It does not give any power to the website and in most cases should not be used. The only practical use of it (for SEO) is to temporarily move traffic from a domain to another one, assuming that we do not want to index the old domain, and the redirect will be removed after some time.

How to quickly set up redirects in WordPress?

  1. Install a plugin named Quick Page/Post Redirect Plugin
  2. Settings > 301 Redirects
  3. In the "Request" field, type URLwhich you want to redirect. In "Destination" - the destination address.
Source: https://wordpress.org/plugins/quick-pagepost-redirect-plugin/screenshots/

How to check whether set via us the redirection was set up correctly? There are many devices on the Internet created for this purpose. I recommend Redirect check. After entering the address, the result will be displayed showing the type of redirection applied.


Correct result when checking redirect type (for 301)

At the moment, on website seowordpress.pl there is no redirection from "without www" to "www" but it is temporary and intentional

Wojciech Wladzinski

O Wojciech Wladzinski

I have been working in SEO industry since 2008. On a daily basis a senior SEO specialist in a company Seogroup. I create and optimize large websites as well as smaller ones. I'm especially fond of WordPress environment, which despite the popular opinion is not only a blogging platform.
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