SEO copywriting - how to write to get found?
Simply creating content to gain readers has long ceased to be enough. Internet marketing is a constant battle for the attention of Internet users, who are more and more careful in selecting content.
Companies are competing for every web user to tell them about its brand and turn it into a customer. Even if you write blog hobby and you don't want to sell anything to your readers, you will be forced to includewhetherinto a battle for their attention.
But don't worry. I've prepared some heavy ammunition for you in the form of a solid serving of basics seo copywriting.
SEO copywriting - the basis of readable content
People like to share valuable content. They share it on social media, send it to their friends, comment on it. There is one condition: they have to find it first.
Your job as a blogger is to make it as easy as possible for them. This is where SEO comes to the rescue copywritingIt means developing content in such a way that it will be liked by the search engine, like and a reader.
Without adequate optimisation even the most valuable text may never make it to the first pagesThe results of searches. Therefore, a good copywriter can not only create substantive, readable content, but also adjust it to the online reality. Here is a step by step process of effective SEO copywriting.
Choose your topic wisely
You will get the idea for a popular text from your target audience. Using the tools I mention below, analyze the queries from your industry. Check what kind of queries appear mostly - that way you'll know, co is of real interest to your audience.
If you want to gain readers, looking for text ideas in your head is pointless. You're creating content for others, not yourself - so focus on their needs. This approach ensures that the time you spend writing is an investment that pays off in readers.
Select key phrases
Each article should containsUse no more than 2-3 keywords related to the topic of the text. If you have a strong domain, you may be tempted to choose competitive phrases with a high number of searches. Then there is a real chance for the optimized text to rank high in search engines.
And for beginners blogthen the so-called long tail strategy will be much more effective. It's a specific search usersThe phrase "wooden toys for children" instead of "toys for children". Because of the smaller number of such queries, it is easier to position the text on a given phrase and gain organic traffic.
Examples of tools to help with keyword selection:
- Keyword planner from Google'e
- KW Finder
Semstorm search results for the keyword "seo copywriting".
They all work on a similar basis: you type in a word related to your industry, and the tool generates related queries typed via users. Planner Google'a also gives the number of searches and the competitiveness of a given phrase.
Distribute key phrases
The chosen 2-3 keywords should be evenly distributed in the text. They should appear in the title, subtitles and body.
Before you type the first word, prepare a plan for the article - this will greatly improve the subsequent optimization process. You will avoid deforming sentences, placing keywords by force and out of context.
Google's algorithms recognize variations of Polish words. So if your phrase is "toys for kids", you can use it in different cases, and robots search engines will understand that it means the same thing.
More is not better. Sometimes copywriters take the principles of SEO copywriting to heart so much that the content they produce is unreadable.
Articles filled to the brim with keywords have no value - neither for the reader, nor for the search engines. Algorithms are getting smarter and content consisting almost exclusively of phrases chosen for positioning earns negative points.
Take care of text length
From the point of view of search engines, comprehensive, extensive and, above all, unique content is valuable. It is also beneficial from the user's point of view: in one place he gets all the information on the topic he is interested in. He will certainly come back to your blog for other questions as well, so you will gain a regular reader.
However, it is worth remembering not to create a long text at any cost. The proverbial "pouring water" is a simple way to irritate and bore the recipient. Once they are discouraged, they will probably not come back.
According to statistics, the optimal length of a well-positioned blog article is 1000 - 1600 words. Of course, aiming for this number at all costs, as I mentioned earlier, misses the point.
These tips are must-haves for effective SEO copywriting. I hope I've whetted your appetite, because there are many more secrets to good SEO copywriting and you'll probably discover them soon.
Copywriter specializing in creating sales texts that increase conversions. She advises, optimizes and trains. With her words she supports small and medium companies, and on website Business Copywriting shares expertise in creating effective content.
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