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What to do when moving WP to another domain - SEO!

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There are many situations that force us to decide to change domains on which our website. I'm not going to elaborate on this today because we'll only touch on the topic of moving our WordPress itself in terms of SEO.

Helpful handbook for people migrating from one server to another - also for pages multisite : http://premium.wpmudev.org/blog/migrating-wordpress-and-multisite/

I assume that the choice new domain has already been made. We will conventionally assume that:

staradomena.pl - is the name of the domain currently in use

nowadomena.pl - is the target domain

The described redirections are for the case when we use both domains "from www

1. 301 1-to-1 redirect

There are two ways to do this:

1.1 By code:

Edit your file using an FTP client.htaccess located in the root folder websites (old domain).

If all new url's will be the same:

RewriteEngine on
RewriteRule (.*) http://www.nowadomena.pl/$1 [R=301,L]

In case of changing the domain regex e.g. from com.pl to .pl we use:

RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^(www.)?staradomena.com.pl$ [NC].
RewriteRule ^(.*)$ http://www.nowadomena.pl/$1 [R=301,L]

You can read more about redirects here: https://www.seowordpress.pl/przekierowania-adresow-url-a-seo-2/

1.2 Using the plug-in

1.2.1 We install the plugin:


1.2.2 Go to options plugs Settings -> SEO Redirection and then click add-new-seo-redirection.

1.2.3 In the fields Redirect from i Redirect to choose Folder option and set the fields on the right to The folder and it's content and below Wild Card Redirect.

1.2.4 The final form should look like this:


1.2.5 Click seo-redirection-add-new


Change of address in Google Webmastertools

I assume that both domains already added and verified in the same account in tools for webmasters in the version "without www" and with "www". If not refer to: https://www.seowordpress.pl/przekierowania-adresow-url-a-seo-2/

2.1 Go to the domain you want to transfer and in the upper right corner click cog and select Change of Address.


2.2 In 1 point one we select our new domain.

2.3 Google will then check whether redirection 301 was done correctly. If we have done the redirection correctly with point 1 This article should pass without a hitch.

2.4 Next, the verification methods will be checked. Click Confirm.

2.5 Click Send.

We should get a message:


And to the e-mail to which the GWT account is assigned a confirmation e-mail will be sent.

Remember to unlock indexing websites on a new domain, in a new panel GWT add sitemap again and in business card Google switch over to address web pages to a new one.

Wojciech Wladzinski

O Wojciech Wladzinski

I have been dealing with SEO industry since 2008. At co day senior SEO specialist in the company Seogroup. I create and optimize large websites like and smaller websites. I'm particularly fond of the WordPress environment, which despite popular opinion is not just a blogging platform.
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